Maximising the facility from the member’s point of view might mean less equipment and more open space than a traditional set-up. But this member-centric approach soon translates into better results for members – and a more successful gym.
What keeps members coming to a gym? It’s not the equipment. It’s the results they achieve by being there.
A properly designed facility with distinct zones puts the accountability back onto the member. They have a programme, and know each part of their gym has fits into their plan. They know what to do, where to do it, and they are confident about getting in there and cracking on with a successful workout.